After watching AJ Leon talk about his fear about his crowdfunding project (on Kickstarter) failing, I got my ‘AHA moment’ about failure: “If I try out a couple of things on Kickstarter, I’d have a couple of public failures on my belt”
I know! (Insane!) The idea of actually failing publicly was so enticing (I must have been brainwashed by all those entrepreneurial talks I’ve been watching — and the whole notion of the importance of failing often seems to make sense), because it would be so easy to point them out if I get asked the question (oh…examples of some of my failures? let me email you a URL…).
After I had that option stewing at the back of my mind, in went Scott Adams’ comment about no one knowing a good idea when they come across it. My idea for approaching crowd-funding came together nicely: ‘I churn out ideas and see how they go.’
Thing is, because I had so many ideas (all transferred on paper — in a binder to flip through), it was difficult to choose which one to go first (and by this time I had a tinge of wanting to back out…and…well…not to it at all!). I just chose something that could fit (I had a video that I could use…and though it still took hours to type down the content — my brain was sweating).
For your viewing (and reading) pleasure (!?). You can find it here.
Although I didn’t have as great of a fear as AJ had that my Kickstarter project would fail, I still wanted to give it (and future projects) the best chance of succeeding. I read a couple of articles from Entrepeneur and Fast Company.
I just felt deflated when I realised that I wouldn’t have the resources to get to a 100% success rate (or close to it) each time I start a new project. But then…
I read this! And was instantly lifted up! (Actually…that’s not true. I was about halfway through the article, then I jumped on to create this entry)
I dare you not to crack a smile when you:
Need some fear busting? Maybe crowdfunding may be your solution too! (Okay…maybe you’re not out to kick fear out to the kerb. How about just to start something. Or maybe just to work out your idea muscle?)
Finding people who I resonate with — and learn from their approach. (simple as that!)
I’ve not been a big fan of mailing lists, and have only embraced them recently. It started because of my interest to improve my pitching (aka copy-writing) skills, and my ‘AHA Concept’ was to just check out what others were doing.
The workaround was to just send all of these emails (I didn’t want distractions) in an email I’ve structure specifically to receive all that information.
The other way to improve (I guess it is still under copy-writing) is to read what is out there. One specific entry I found really interesting was from Jason Zook (yep, the guy who sold his last name!).
Looking at the entry the structure came across as:
- Benefit (First Paragraph: “One of the best feelings you can have…”)
- Pain Point (Second Paragraph: “They end up stick somewhere in between…”)
- Inspiration (Third Paragraph: “About the Hero’s Journey” — Nancy Duarte also mentions this in her TED talk.
- Application (Fourth Paragraph: “There’s a ton of trial and error…”)
- Brick Wall (Fifth, Sixth, and Seventh paragraphs: “..the trial and error section…”
- Solution (Eighth, Ninth, Tenth, and Eleventh paragraphs: “…one thing they’ve all had in common was a product to profit roadmap.”)
- Pricing, Call-to-Action, Benefits (remaining paragraphs)
The page that I’d like to implement this first is the WNE Q&A patron page. (It does look like it needs a bit of a spruce doesn’t it?)
* Two questions for this entry:
- Who do you look up to? (And how do you keep up to date with them?)
- An entry that gave you an interesting perspective and changed your approach to writing (could be email, social media, or your personal entries)?
You can find the ever changing FAQ here (with a dash of cheekiness!). Individual entries are created (like this!) when the situation warrants it. 🙂
Have you considered how essential the task you are doing? One quick way is by asking yourself: “Is this the one thing I should be doing right now?”
With our field of vision (screens — whether on the computer or the phone) constant filled with distractions (like the Instagram feed of Paul Jarvis — sprinkled with appearances of his cute rats), not to mention normal brain distractions (good: ideas seemingly popping out of nowhere; bad: ‘What if I don’t hit my sales figures this week?’)
It doesn’t mean you ignore the ideas that pop up when you clearly should be working on something else. You just have to capture them (now! no pen? load your notes app on your phone, type in, or record a voice memo) — then put them on hold.
Once your done with that one thing, get ready to put on your best Bartlet voice and ask with a smile: “What’s Next?”