“Everyone wants to buy, but no one wants to be sold to.”
I’ve come across this concept before (though that specific phrase may have come from Philip Hesketh’s book —- which I am in the process of re-rereading…just to find that phrase!), thought it was only until I came across this webinar that I understood. Specifically once it hit 7:08 and there was the example of our most likely reply upon entering a store, if we are approached by a salesperson and asked: ‘May I help you?’
I got so excited about my discovery that I was keen on reaching out to any of my contacts who were going to be in a similar situation that week. Why? Because I wanted to let them test out some of my ideas — then hear about the kind of responses they got.
Do you have a memorable encounter while shopping? How did your conversation go? (And do you keep returning to that same shop?) Looking forward to hear your stories! 🙂
First time visiting? It’ll be great if you head here after reading. 🙂