Recommendations and Introductions: Just Go For It!

If you are sitting there staring at your screen unsure whether to press send, here is how I structured a guest recommendation (For Catherine Hoke from Defy Ventures) for the popular business podcast Entrepreneur On Fire:

  • Step 1: Asked Cat if she wouldn’t mind me sending a recommendation to one of the podcasts I listen to.

I wasn’t particular at this point, as I hadn’t asked John yet —- and the upside was: in case John declined, I could have been able to keep looking for another podcast to recommend Cat)

  • Step 2: After I got Cat’s okay, I sent John a short email
  • Step 3: Upon receiving a reply from John requesting for an email Intro — I wrote up a draft to send Cat to comment on what I wrote.
  • Step 4: Sent John the pitch after getting the okay from Cat


Sure John!

First off, I’ve never met Catherine, and our only contact has been through email (I sent her a note — which she appreciated, and that was our first contact). I did mention about putting her forward as a guest for EOF, and she said yes.

Her email is: [redacted for privacy] (I have cc-ed her in the email as well)
Some topics that would make her a memorable guest in EOF:

  • When introducing her to Fire Nation you can use the words: “What if you were known for the worst thing you’ve ever did?”
  • Sports background (she was on the wrestling team) – which links up well with what she does with Defy.
  • She used to be a VC, and how she left that life for her ‘Aha Moment’ (giving inmates a better chance once they have served their sentences — by offering to teach them a way to run businesses.).
  • How she ended up visiting her first prison (and how it changed her previous perception about those who are in the prison system)
  • Her ability to raise support for Defy financially (not sure if it was one of Catherine’s talks or an article about Defy — that it is all privately funded). And her general ability to get other organisations involved as well.
  • Her courage (How she was able to dust herself-off after taking a fall — The events between PEP and starting ‘Defy Ventures’)

Here’s a video I found on YouTube that has good quality (no need to turn up the volume that much), and features Catherine giving a talk about herself and her journey.
– Leigh


  • Step 5: Just get out of the way! 🙂


As with any recommendation, the hope is for things to turn out as best it can. And this was no different! I was at the edge of my seat while listening to the episode for the first time (tension level: equivalent to when I watch those heart stopping scenes from Homeland).



Thankfully all went well (Whew!). So well that John and Cat gave me the go ahead to share my involvement with their introduction. 🙂




Keen to hear about how you structure your recommendations and introductions!




First time visiting? It’ll be great if you head here after reading. 🙂


Metrics That Matter

It’s easy to get distracted by information that isn’t going to help you decide if your strategy is working. One such category is things beyond your control.

For example, you can’t control how many sales you’ll get in that month — but you can control the number of people you approach.

In one of her webinars Jaime Tardy breaks down the process to reach your sales goals:

  • Decide how many clients you need for that month.
  • Look back on your past interactions to see how many pitches you needed to do before your get a client
  • Find out how many people you approached before you found a prospect.


For me, the one metric I’m making sure that I focus on is the number of people who found value in what I’ve shared with them. Just like for the 10,000 Notes of Encouragement Project — the question I focus on is: ‘How can I encourage this person today?’; not: ‘If I send this person an encouraging note, would he help me reach my fundraising goal?’


I like when Marcus Sheridan talked about how Effective sales isn’t about coercion or convincing, It’s about identifying where we can have the greatest impact.


What are the metrics that matter to you?




First time visiting? It’ll be great if you head here after reading. 🙂