What Is A Hero?

I like how the more I ponder on something, the more likely I’d understand it.

 

As I was listening to Clay Scroggins’ talk, a thought came to me. Then I found myself wondering who’d I consider a hero.

 

It would be someone who is:

  • Able to hold back their biting comment — and wait for the right time to share it (maybe after arranging it as a ‘not so biting’ comment so the recipient wouldn’t be so defensive)
  • Alert to their surroundings, so much that they are able to notice when someone is not okay — and take the time to ask.
  • Taking an hour out of their day to report unhelpful comments on Twitter, YouTube, and Instagram (you’ll be surprised how much inappropriate posts there are on popular tags)
  • Intentional in creating margin — so if they spot someone in need they can just stop. And not worry about being late to the next thing on their calendar.
  • Mature enough to redirect their energy when it is being used wastefully (like complaining and plotting ways to ‘get even’) and find ways to lift up someone in their circle.

 

 

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

Comments: You’ll have to reach out to me to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the WordPress domain…I am unable to view new comments when they come in.

Advertisements

Clients

An extension of my post earlier.

I limit talking about this particular income stream because I intentionally limit the people I serve in this area (I’m happy and their happy too because we both get to spend significant time with each other).

To get the best results:

  • Think of ways you can apply this concept to your brand.
  • Read as many entries as you can! Because one of them might be the trigger you need to unblock your creativity. (Yeah I know, that means it’s not likely that you’ll end up as a client…but that’s okay.)
  • Read the FAQ (even if it is cheeky…its still informative!) — if we end up working together…that’s a quick download. Definitely helpful for me to know if we can bond over other things. (Not a requirement…it just moves you up the list!)
  • Understand that I really do constantly generate ideas. Really! And nothing would make my day more than knowing that they are in good hands.

Then

Decide the arrangement you’d be most comfortable with when you send me a message:

  • Fixed Budget (Spots available: 4)- only for previous clients.
  • Results first then Payment (Spots available: 8) – I spend time learning about your brand to find action items (experiments, tests, strategies…) to implement. Then my fee is a percentage (35%) of the results you get. And yes, that means if the result is $180,000 over that period…then my fee is $63,000.

 

Though the first option is decidedly simpler. I give my clients the second option because that way, they already have what they plan to pay for…so I’ll know the client is happy — which means the odds are VERY VERY low for a refund. Less admin stuff to deal with, which means, I can focus on adding more value. 🙂

 

 CAUTION:

If you are someone who is only concerned with impressions (fancy website, photo driving a Maserati GranCabrio — so people would be drawn to you) rather than results (e.g. $72,000 increase sales after 8 months): you are not a fit.

Tempted to try your luck to see if you can ‘game’ the system? Well, no matter how you approach me (by filling up an application form, reaching out directly, or even somehow getting recommended by a current client)…in the end…if you are not a fit, it’ll come out at some point.

Ponder this: Wouldn’t you rather  spend all those hours finding someone who is a better fit for you rather than wait for the day that I’ll say: ‘Sorry…I wouldn’t be able to help you’?

Last Update: 01 January 2017


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

The Best Way To Reach Me

As I was having a quick look and update on ‘My Cheeky FAQ’ I realised that it might help if there was a specific entry (and I can’t wait to hear from you if this post indeed helped!) that helps you know how to best send me a message.

 

  • Tumblr – I am on there at least once a fortnight (unless intentionally focusing on completing something and my fan tendencies need to be ‘on hold’ because they are a hindrance rather than a compliment!)
  • YouTube – Though sometimes notifications cross over with Google+ — I still find it a handy playform to send (and receive!) private messages.
  • Google+ – apparently there’s a way to send me messages even if I am not ‘online’ (I’ll get your notifications and that would prompt me to check my messages)
  • Form – This comes in handy if you are on a device that you avoid using to log-in to your various social media accounts. Even if you don’t put your email address, as long as you give me your Tumblr / YouTube / Google+ handle, and I can chase you up there.

 

 

What you’ll need in your message:

  • your email address!
  • How I can help you. (Really. Tell me! Don’t worry about sounding all ‘sales-ey’. Because the sooner I find out how I can add value to you, the sooner I am able to generate ideas! It’s as easy as completing this statement: ‘Leigh, I want _____ to happen. Can you help?’ If there are multiple items, take some time to consider what is most important for you to achieve. Whether it be finding someone who is equally smitten by BrainDead, or needing creative juice to improve your interactions with people you serve.)
  • If you have references (such as my tweet or a post), it would help a LOT if you include it too!

 

 

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

How I Get Paid

One thing I’m constantly asked about is: “How Do you Get Paid?”. Though it is from different perspectives.

So one way I get paid that isn’t information that is available easily is (The Cheeky FAQ page has some links) how I am paid when I make music.

Here it is:
•    If Someone gives the album a forever home
•    Each Track Played in platforms
•    Each time someone uses my music in their Youtube video.

Content ID - Confirmed - 2016-03-22

 

 

The list of distributors (for purchase and streaming)…are here.

Though if you’d ask me which ones I’d prefer…I’d pick CD Baby for purchases, and Deezer for streaming.

More on Why:

  • CD Baby – I get instant sales figures (for platforms like iTunes, it might take a month for a purchase to show up)
  • Google Play – I get 40% of the sale (either by track or by album purchase)
  • Deezer – They pay $0.01105478 per track streamed (So every 100,000 plays I get $1,105.48) the highest paying streaming platform to date.
  • Spotify – They pay $0.00163800 per track streamed (So every 100,000 plays I get $163.80) from the history I noticed a fluctuation of the payouts (sometimes as low as $0.00054600 — which is $54.60 every 100,000 plays)
  • Google Locker – They pay $ 0.00011466 per track streamed (So every 100,000 plays I get $11.47) – from the history I noticed a fluctuation of the payouts ($0.00012103 and 0.00011830)
  • Youtube – If someone uses one of my songs in their videos (no matter where they got the audio)…and I’d get a cut of any revenue earned (when I did a test…with one of my tracks….I noticed this note from Youtube: “Ads may appear on your video due to the presence of this song. Removing this song may remove ads from your video, and may allow you to monetize the video if eligible”.)
    More on Song Eraser here: https://support.google.com/youtube/?p=song-eraser
  • Direct Payment – If a creator/listener found huge value in any of the tracks, and would like to say thanks (i.e. I gave them a go ahead to use the song in their video or presentation…and as a result they are convinced that the music played a big role…and would like to give a financial equivalent of the value they received) I’ll arrange a specific link for them to checkout through Paypal (similar to my appreciation links).

 

Content ID - Confirmed - 2016-03-22 - Copyright Notice

 

 

Will keep the stats updated as soon as more starts to come in! (and if you’d like to help out with the testing of platforms…I can let you know which ones I don’t have any data yet…and you can make your purchase or stream from there!)

 

 

 

Are you in the process of gathering your sales data? I’d love to get a chance to cheer you on!

 

Entry Last Updated: 24 February 2017

 


 

Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

 

First time visiting? It’ll be great if you head here after reading. 🙂

 

FAQ #2: A Swift Kick

Stop staring at your to-do list (or maybe a goal you have on a sticky note that keeps staring at you each morning)! Bust out your highlighter, take fifteen minutes and take that bit of action now!

 

You know the feeling right? Seeing that task list…that goal…

 

And then promising yourself that you’ll do something…later…tomorrow…

 

Then one year goes by and you’re still saying the same thing!

 

Hey…whoa…no feeling guilty there. 🙂 It’s not too late.

 

Some Actions (Small Steps!) you can take:

  • Find someone to bug you relentlessly (preferably someone who is in your trusted ‘inner circle’).
  • Spend 10 minutes watching something that you’ll know will get you going (maybe something inspirational like Tony’s chat with John or Aimee Mullins sharing stories about her journey as an athlete)
  • Spend 30 minutes writing out your task list for that goal (it’s okay if you don’t finish — just start a draft! If you already have something written down — arrange it from the ones that you’ll have to do first.)

 

What worked for you? Keen to hear! 😀

 


 

First time visiting? It’ll be great if you head here after reading. 🙂