The Best Thing For Today And Tomorrow

Do I want to spend two hours and be heard by 5 people or 300?

 

I would have thought my daily choices point to the latter (thereby leveraging my time). But after a quick audit of my activities, I still have a tendency to pick broadcasting to 5 over 300.

 

While watching a documentary earlier today…I got a stark reminder that I am one of those drivers Danny Kahneman was talking about. The scenario was that even if Taxi Drivers know that they get more passengers during rainy days vs sunny days, they don’t make it a point to work more hours on rainy days (and take a day off during sunny days). What’s worse, is the Taxi Drivers stop working once they hit their daily goal (which is the same during sunny days) even when there are tons more earning opportunities.

 

So, in addition to my daily time tracking sheets — I am aiming to pause every few hours to ask the question: ‘Should I continue? Or do I need to pivot?’

 

I know it’s a different scenario for the Notes of Encouragement (which is personalised…and I aim to send each an every one of them myself). But for the Q&A and building the mailing list. There’s an option of guest posting, rather than spending my time on Twitter interacting with individual tweets that are amusing or engaging.

 

Put in another way by Charles Duhigg: “Productivity is not about doing things unthinkingly. Productivity is about pushing yourself to think more about the things that matter…We know that the people who are most productive tend to spend more time thinking about what their priorities ought to be. Instead of getting into their office and just automatically answering emails, and then working on their expenses, and then returning phone calls. Instead of going on auto-pilot….What the most productive people do is they sit down and they say: ‘Okay look, I know I did that yesterday, but is that the best use of my time today?’

 

 

 

Additional Readings:

 

 

Note: The Battle In Your Mind is available for purchase if you’re looking for viewing for your conference attendees.

 


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Avoiding The Ignore Bin

I’m a firm believer that assumptions can be dangerous.

 

Particularly, assuming someone is interested in what you are offering (ideas, services, products). You wouldn’t do it to your friend, so why do it to someone else?

 

Though I hadn’t been always awesome in this area, I can proudly say, that each end every time (even the painful ones!), I have learned how to improve my approaches (both offline and online).

 

I think that constant learning mindset (reviewing what has happened and finding ways how to improve) has paid off a lot, and helped me avoid the ignore bin when reaching out to ‘Marketing Over Coffee‘ when suggesting a guest.

 

I received a reply from one of the hosts (John Wall)ย  saying that he appreciated me asking (which is a different approach from the majority of pitches they get). And similar to what Simon Sinek shared about approaching ‘asks’ (ask first then catch-up…or add additional information).

 

The upside of asking first is you’ll likely get more information before your pitch! When I received John’s response, it included the kind of guests they’d be keen to have and the kind of guests that aren’t a fit.

 

 

Notes:

  • Yes, I did get John’s blessing to share this entry. ๐Ÿ™‚
  • If you’d like me to send you the structure of the email I sent John, just reach out to me directly.
  • Like me to keep you in mind when I pitch to contacts? Okay. As long as you’ve done your research. Pitch me! ๐Ÿ˜€

 

 


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Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

Clients

An extension of my post earlier.

I limit talking about this particular income stream because I intentionally limit the people I serve in this area (I’m happy and their happy too because we both get to spend significant time with each other).

To get the best results:

  • Think of ways you can apply this concept to your brand.
  • Read as many entries as you can! Because one of them might be the trigger you need to unblock your creativity. (Yeah I know, that means it’s not likely that you’ll end up as a client…but that’s okay.)
  • Read the FAQ (even if it is cheeky…its still informative!) — if we end up working together…that’s a quick download. Definitely helpful for me to know if we can bond over other things. (Not a requirement…it just moves you up the list!)
  • Understand that I really do constantly generate ideas. Really! And nothing would make my day more than knowing that they are in good hands.

Then

Decide the arrangement you’d be most comfortable with when you send me a message:

  • Fixed Budget (Spots available: 4)- only for previous clients.
  • Results first then Paymentย (Spots available: 8) – I spend time learning about your brand to find action items (experiments, tests, strategies…) to implement. Then my fee is a percentage (35%) of the results you get. And yes, that means if the result is $180,000 over that period…then my fee is $63,000.

 

Though the first option is decidedly simpler. I give my clients the second option because that way, they already have what they plan to pay for…so I’ll know the client is happy — which means the odds are VERY VERY low for a refund. Less admin stuff to deal with, which means, I can focus on adding more value. ๐Ÿ™‚

 

ย CAUTION:

If you are someone who is only concerned with impressions (fancy website, photo driving aย Maserati GranCabrio — so people would be drawn to you) rather than results (e.g. $72,000 increase sales after 8 months): you are not a fit.

Tempted to try your luck to see if you can ‘game’ the system? Well, no matter how you approach me (by filling up an application form, reaching out directly, or even somehow getting recommended by a current client)…in the end…if you are not a fit, it’ll come out at some point.

Ponder this: Wouldn’t you ratherย  spend all those hours finding someone who is a better fit for you rather than wait for the day that I’ll say: ‘Sorry…I wouldn’t be able to help you’?

Last Update: 01 January 2017


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Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

The Best Way To Reach Me

As I was having a quick look and update on ‘My Cheeky FAQ’ I realised that it might help if there was a specific entry (and I can’t wait to hear from you if this post indeed helped!) that helps you know how to best send me a message.

 

  • Tumblr – I am on there at least once a fortnight (unless intentionally focusing on completing something and my fan tendencies need to be ‘on hold’ because they are a hindrance rather than a compliment!)
  • YouTube – Though sometimes notifications cross over with Google+ — I still find it a handy playform to send (and receive!) private messages.
  • Google+ – apparently there’s a way to send me messages even if I am not ‘online’ (I’ll get your notifications and that would prompt me to check my messages)
  • Form – This comes in handy if you are on a device that you avoid using to log-in to your various social media accounts. Even if you don’t put your email address, as long as you give me your Tumblr / YouTube / Google+ handle, and I can chase you up there.

 

 

What you’ll need in your message:

  • your email address!
  • How I can help you. (Really. Tell me! Don’t worry about sounding all ‘sales-ey’. Because the sooner I find out how I can add value to you, the sooner I am able to generate ideas! It’s as easy as completing this statement: ‘Leigh, I want _____ to happen. Can you help?’ If there are multiple items, take some time to consider what is most important for you to achieve. Whether it be finding someone who is equally smitten by BrainDead, or needing creative juice to improve your interactions with people you serve.)
  • If you have references (such as my tweet or a post), it would help a LOT if you include it too!

 

 

 

 


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First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

Trust Experiments

As I was watching Joel Peterson’s talk, I was hit with an idea on how to apply incrementally trusting someone (100 times in little ways).

 

Since I’ve already accepted that sometimes it matters little what I say, and more on that initial connection with the person — I’m going to approach the experiment similarly. Instead of focusing more on fine-tuning (which I probably will…a bit) the right thing to say, It’ll be more on focusing on giving opportunities for the other person to communicate back: ‘I like interacting with you…let’s talk more!’

 

Experiment #1: I leave some items, and ask if the person would be open to watch it (letting them know I’d be back in 10 minutes). The items would be stuff that I am okay giving away (and would not feel gutted in case they get lost). Also, these items must have some value to me (books or films I like). It’s a bit like saying (in action form): ‘Hey, I’d like to take this risk and just trust you. What do you think?’

 

Also…in case I do hand over the items to a curious person — I’m also going to make sure I mention: ‘Oh…if you’d like something to read while waiting, there is one book there that you can check out!’

 

In respect to security, I will ensure that all the items are view-able by the person. So, if the items are in a bag, the bag has to be see-through.

 

The approach is also inspired by Scott Adams (he leans towards Systems rather than goals). Some possible results of the experiment:

  • I find another kindred spirit (bestie for life!)
  • We get talking and that person is actually looking for someone to help grow one of their brands (new client!)
  • An opportunity to introduce them to some brands I like.
  • I learn more about how different people trust, which would in turn help me advise current clients.

 

I’m planning to do more of these experiments in the future as ideas come up! If you’re thinking there might be an opportunity for me to do this too (I think you are right!)

 

 

Do you have some memorable (or even no so?) experiences on how you were able to trust someone in your circle by increments?

 

 

 


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First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

 

The Journey To One Thousand

My approach to finding my 1,000 is by thinking of the different ways I could serve others.

Since I have a mind that likes churning out ideas, I’ve combined it with my appetite for exploring things (films, books, music, essays, personal development…) — and as a result, there are days when I am a recommendation machine!

Then to make it clearer which group of people the content is for, I make sure that they are classified accordingly. For example, personal development stuff would be on my personal blog. Artist explorations are done within the WNE Q&A Series. For film comments/recommendations — I’m considering signing up to Rotten Tomatoes. Musical ideas are lumped in my YouTube Channel.

Now there’s the cooking and gardening explorations…still not sure which site to publish those entries with. Though I’m thinking it might work better if I just approach sites I’ve found helpful.
Sounds like a lot isn’t it? Well…it is! And my solution on not being overwhelmed (and avoiding losing hours of sleep) is to focus on two actions that I think would make the most difference. Though I’ve known this for awhile now, the path to action was helped along after reading a bit of ‘Good Strategy / Bad Strategy’ by Richard Rumelt. I managed to come up with those two actions based on spending some time with Richard’s three guiding principles in the book.

 

 

  • Diagnosis – “The Challenges the business or project faces”
  • Guiding Policy – “Overall approach for overcoming the obstacles, channeling actions in certain directions without defining exactly what shall be done.”
  • Coherent Action – “To have punch actions should coordinate and build upon one another…”

As a result, I’ve now been dedicating 5 of my 6 days to those two actions. It’s a pain…because the thing I hate the most is doing things repetitively…then I remind myself: ‘For those who are aiming to get to a certain fitness level, daily strategic actions are required to get there.’

 

Action #1: Do 100 Pitches per week for the ‘10,000 Notes of Encouragement‘ Project

Action to switch to once milestone (20% funding) has been achieved: Send next 1000 notes.

Action #2: Send 100 Q&A invitations per week.

Action to switch to once milestone (20 interviewees engaged enough to have a weekly response rate) has been achieved: Publish next 10 Q&As.

 

Note: This post started out as a comment for this entry. I liked how the sentences kept coming, so I wanted to do a version here! (At the moment of writing, my comment is pending approval.)

 

Are you also on your journey to finding your one thousand true fans? I’d love to get a chance to cheer you on!

 

 

 


 

Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

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Better do that first before sending me that note!

 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

From Those Who Have Come Before

Okay! No more excuses on why you can’t attend a one day conference! ๐Ÿ™‚

Yes, no sign-ups or traveling needed. Re-watch the 23 September live feed here.

 

Key Times:

  • 34:18 – Intro
  • 45: 22 – Barbara Corcoran talks about her journey including the negative comment that was directed at her — which she used as fuel to drive her towards achieving the exact opposite.
  • 2:06:31 – Trevor Owens guides us through a way to go from start-up (investigation and testing of revenue streams) to a company (executing to bring in more revenue) — by sharing a process to make pivoting and idea generation more effective.
  • 2:39:51 – Panel (Aneesh Advani, Brian Meece, and Joy Marcus) Discussion #1 – including what is missing from crowdfunding (the mentoring you receive from a Venture Capital investor — who can give you a lot of insight because of their experience.)
  • 4:28:58 – Tim Berry guides us through his learnings (including the importance of deciding equity and the downside of giving away equity in exchange for services).
  • 5:16:12 – Panel (Alexandra Levit, Barry Moltz, Ivana Taylor, and John Jantsch) Discussion #2 – Leadership and Culture – including what the term ‘entrepreneur’ covers.
  • 6:20:47 – Denise Lee Yohn talks about what great brands do.
  • 7:17:17 – Mark Kohler talks about the different tax structures (upsides, downsides, and recommendations for certain businesses) for those doing (or planning) business in the US. Not looking to do business there? that’s cool, because you still might want to stick around for Mark’s cheeky talk (keep your ears peeled for the part when Mark shares the conversation he had with his wife when she asks if he’ll ever take her out if he wouldn’t get a tax deduction).

 

Want a complimentary copy of my notes? send me a message through the first form on this page.

 

Additional Links:

Brain Food on the Go

It’s increasingly challenging to find pages packed with information, that would load pretty quickly on a mobile device.

Here are some for you to check out:

Want more? Just fill up the form on this page. ๐Ÿ™‚ Then once I receive your message, I’ll have a chance to get to know you — so I can recommend more stuff that would interest you! ๐Ÿ˜€

* If you’re looking to sign-up for my mailing list. There is no automated one yet. Though if you’d like to get regular updates from me, you can put in your email — there is a follow button at the bottom right of the screen where you can put in your email address. If you’re on WordPress, just click the follow button (top left) when you are signed in.

Your Five

It is never easy to find the kind of people who can help you find your best self. Not only that, you’d have to regularly think if they should be the same people (have you outgrown them?).

Best case scenario, they grow with you. ๐Ÿ™‚

If there is an overarching theme to the things I do — I would say it is about connection. The interest in connecting those who are disconnected, and contributing to form deeper relationships.

Which brings me to a ‘light-bulb-moment’ earlier this week on how to approach my channel trailer. I got the idea for the video (trailer) — but then wondered how it connected to all the videos I had.

With ideas, I found that whenever one comes, to always find a way to save it in some form. Then, when you can execute, DO IT! Then worry about the next step, when it comes.

So I did, I planned for the video, shot three versions of it (since I only had my memory to remind me the length required by YouTube). When I was ready to upload, I selected one of the three, and came up with this:

Amazingly, this also gave me the chance to include (part) of a song I wrote. I had initially earmarked it for a documentary project, which had not gone ahead — so am really excited that it was a possibility for this video.

Now, after putting that video up, I now had my next challenge: ‘How to connect that to all the videos I had’. Second ‘light-bulb-moment’! ๐Ÿ™‚ (you can find the content in my about page.)

As I mentioned in the information section of the video. ‘Your Five’ was inspired from a quote from Jim Rohn: “You are the average of the five people you spend the most time with”

You can think of your five as your ‘team of advisers’ as mentioned by Sonia. Or maybe people you’d have closest to you.

Interested in an introduction to a possible fit? Just fill out this form:

 

Looking for something more personal? Check out these entries!

Note: For a balanced perspective, don’t forget these people.