First Things First

I stuffed up.

 

Big time.

 

Of course I still can bounce back…

 

It’s just…

 

I should know better! (Though painful reminders like this should keep the conversationalist in me in check!)

 

Well…I lost the opportunity to connect two people: an entrepreneur who was keen to hear about an organisation, and open to know more how he could add value — and another who is a high-level contact from that organisation.

 

Why did I stuff up? After knowing this important information (one person has something to offer, and I can connect him to someone who needs it)?

 

You see…instead of just holding off chatter…until I found the detail I needed. I got distracted while reading information on his about page (to figure out how I could suggest on how he could add value to the organisation)…and I started to ask questions that would have been best done at a later time (like after I passed on the information I was looking for first!).

 

was about to type in the information I found…and pitch to the entrepreneur one way I could connect him to the organisation…as I had the epiphany I was waiting for!

 

 

Next thing I knew….I was blocked. ๐Ÿ˜ฆ Agh…so close!

 

 

Reminder heard…loud and clear. Thanks life. ๐Ÿ™‚

 

 

 


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First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

Avoiding The Ignore Bin

I’m a firm believer that assumptions can be dangerous.

 

Particularly, assuming someone is interested in what you are offering (ideas, services, products). You wouldn’t do it to your friend, so why do it to someone else?

 

Though I hadn’t been always awesome in this area, I can proudly say, that each end every time (even the painful ones!), I have learned how to improve my approaches (both offline and online).

 

I think that constant learning mindset (reviewing what has happened and finding ways how to improve) has paid off a lot, and helped me avoid the ignore bin when reaching out to ‘Marketing Over Coffee‘ when suggesting a guest.

 

I received a reply from one of the hosts (John Wall)ย  saying that he appreciated me asking (which is a different approach from the majority of pitches they get). And similar to what Simon Sinek shared about approaching ‘asks’ (ask first then catch-up…or add additional information).

 

The upside of asking first is you’ll likely get more information before your pitch! When I received John’s response, it included the kind of guests they’d be keen to have and the kind of guests that aren’t a fit.

 

 

Notes:

  • Yes, I did get John’s blessing to share this entry. ๐Ÿ™‚
  • If you’d like me to send you the structure of the email I sent John, just reach out to me directly.
  • Like me to keep you in mind when I pitch to contacts? Okay. As long as you’ve done your research. Pitch me! ๐Ÿ˜€

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

Clients

An extension of my post earlier.

I limit talking about this particular income stream because I intentionally limit the people I serve in this area (I’m happy and their happy too because we both get to spend significant time with each other).

To get the best results:

  • Think of ways you can apply this concept to your brand.
  • Read as many entries as you can! Because one of them might be the trigger you need to unblock your creativity. (Yeah I know, that means it’s not likely that you’ll end up as a client…but that’s okay.)
  • Read the FAQ (even if it is cheeky…its still informative!) — if we end up working together…that’s a quick download. Definitely helpful for me to know if we can bond over other things. (Not a requirement…it just moves you up the list!)
  • Understand that I really do constantly generate ideas. Really! And nothing would make my day more than knowing that they are in good hands.

Then

Decide the arrangement you’d be most comfortable with when you send me a message:

  • Fixed Budget (Spots available: 4)- only for previous clients.
  • Results first then Paymentย (Spots available: 8) – I spend time learning about your brand to find action items (experiments, tests, strategies…) to implement. Then my fee is a percentage (35%) of the results you get. And yes, that means if the result is $180,000 over that period…then my fee is $63,000.

 

Though the first option is decidedly simpler. I give my clients the second option because that way, they already have what they plan to pay for…so I’ll know the client is happy — which means the odds are VERY VERY low for a refund. Less admin stuff to deal with, which means, I can focus on adding more value. ๐Ÿ™‚

 

ย CAUTION:

If you are someone who is only concerned with impressions (fancy website, photo driving aย Maserati GranCabrio — so people would be drawn to you) rather than results (e.g. $72,000 increase sales after 8 months): you are not a fit.

Tempted to try your luck to see if you can ‘game’ the system? Well, no matter how you approach me (by filling up an application form, reaching out directly, or even somehow getting recommended by a current client)…in the end…if you are not a fit, it’ll come out at some point.

Ponder this: Wouldn’t you ratherย  spend all those hours finding someone who is a better fit for you rather than wait for the day that I’ll say: ‘Sorry…I wouldn’t be able to help you’?

Last Update: 01 January 2017


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

The Best Way To Reach Me

As I was having a quick look and update on ‘My Cheeky FAQ’ I realised that it might help if there was a specific entry (and I can’t wait to hear from you if this post indeed helped!) that helps you know how to best send me a message.

 

  • Tumblr – I am on there at least once a fortnight (unless intentionally focusing on completing something and my fan tendencies need to be ‘on hold’ because they are a hindrance rather than a compliment!)
  • YouTube – Though sometimes notifications cross over with Google+ — I still find it a handy playform to send (and receive!) private messages.
  • Google+ – apparently there’s a way to send me messages even if I am not ‘online’ (I’ll get your notifications and that would prompt me to check my messages)
  • Form – This comes in handy if you are on a device that you avoid using to log-in to your various social media accounts. Even if you don’t put your email address, as long as you give me your Tumblr / YouTube / Google+ handle, and I can chase you up there.

 

 

What you’ll need in your message:

  • your email address!
  • How I can help you. (Really. Tell me! Don’t worry about sounding all ‘sales-ey’. Because the sooner I find out how I can add value to you, the sooner I am able to generate ideas! It’s as easy as completing this statement: ‘Leigh, I want _____ to happen. Can you help?’ If there are multiple items, take some time to consider what is most important for you to achieve. Whether it be finding someone who is equally smitten by BrainDead, or needing creative juice to improve your interactions with people you serve.)
  • If you have references (such as my tweet or a post), it would help a LOT if you include it too!

 

 

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

From Those Who Have Come Before

Okay! No more excuses on why you can’t attend a one day conference! ๐Ÿ™‚

Yes, no sign-ups or traveling needed. Re-watch the 23 September live feed here.

 

Key Times:

  • 34:18 – Intro
  • 45: 22 – Barbara Corcoran talks about her journey including the negative comment that was directed at her — which she used as fuel to drive her towards achieving the exact opposite.
  • 2:06:31 – Trevor Owens guides us through a way to go from start-up (investigation and testing of revenue streams) to a company (executing to bring in more revenue) — by sharing a process to make pivoting and idea generation more effective.
  • 2:39:51 – Panel (Aneesh Advani, Brian Meece, and Joy Marcus) Discussion #1 – including what is missing from crowdfunding (the mentoring you receive from a Venture Capital investor — who can give you a lot of insight because of their experience.)
  • 4:28:58 – Tim Berry guides us through his learnings (including the importance of deciding equity and the downside of giving away equity in exchange for services).
  • 5:16:12 – Panel (Alexandra Levit, Barry Moltz, Ivana Taylor, and John Jantsch) Discussion #2 – Leadership and Culture – including what the term ‘entrepreneur’ covers.
  • 6:20:47 – Denise Lee Yohn talks about what great brands do.
  • 7:17:17 – Mark Kohler talks about the different tax structures (upsides, downsides, and recommendations for certain businesses) for those doing (or planning) business in the US. Not looking to do business there? that’s cool, because you still might want to stick around for Mark’s cheeky talk (keep your ears peeled for the part when Mark shares the conversation he had with his wife when she asks if he’ll ever take her out if he wouldn’t get a tax deduction).

 

Want a complimentary copy of my notes? send me a message through the first form on this page.

 

Additional Links:

Brain Food on the Go

It’s increasingly challenging to find pages packed with information, that would load pretty quickly on a mobile device.

Here are some for you to check out:

Want more? Just fill up the form on this page. ๐Ÿ™‚ Then once I receive your message, I’ll have a chance to get to know you — so I can recommend more stuff that would interest you! ๐Ÿ˜€

* If you’re looking to sign-up for my mailing list. There is no automated one yet. Though if you’d like to get regular updates from me, you can put in your email — there is a follow button at the bottom right of the screen where you can put in your email address. If you’re on WordPress, just click the follow button (top left) when you are signed in.

Podcasts That Resonate

Ran out of podcasts to soothe you to sleep during bedtime? Here are a couple of approaches that might get you closer to the one(s) that you resonate with most.

  • Interviewer/Host – maybe check out his/her episodes on other podcasts.
  • Interviewee – There are times that you’ll resonate more with them when they are being interviewed. That’s cool — we all have our own personal tastes! (and don’t let anyone make you feel guilty that you don’t enjoy a particular podcast as much as them!)
  • Recommendations – just ask (use this form) and I can give you a bunch of suggestions based on what you find interesting. (You can also check out this entry).

Approach #1 & #2 got me to find out about Mike’s interview and make me pay more attention to Lewis Howes (you can find one of his interviews here — and an episode of his own podcast here).

Distributing music using CD Baby

For awhile now (since 2009), I’ve been sitting on one of my first songs. And after hearing some interesting things about CD Baby (and multiple visits to their member sign-up page), I thought I’d take the plunge since I have a already had a MVP (Minimum Viable Product).

It took awhile (3 days I think?) before I finally hit publish.

 

Some notes about my experience:

  • It sounds weird to say, but it is really easy to release music for digital distribution. (I’m not sure about the intricacies about doing covers — thought I noticed that it is possible to release a cover version of a song. Maybe it is as simple as crediting the songwriter when filling out the form?)
  • I was on the fence about selecting distribution (should I go with all? even unpaid ones? — I eventually did)
  • It helps to take some times before hitting the ‘publish button’ (you get an email from the CD Baby team asking you to check: Audio, Art work, Genre, and Any spelling mistakes or typos) — because things like album notes and artist bio does need more than 5 minutes to consider.
  • Recordings are specific – CD baby would accept Mp3s, though they strongly suggest uploading a loss-less file (like WAV). I was happy (enough) with the mp3 version (I eventually went with the 2009 recording — rather than recent ones.), but then that still didn’t come through (I think the note I got that it wasn’t in stereo?). So the next day I did two recordings — liked the take, but just wasn’t happy with the ‘less-than-clean’ sound. I was stuck…and after pondering a bit, I decided to go with my original 2009 mp3, convert that to WAV, and try…and what do you know! success!
  • Links are important! – before finalising my release, I browsed through other releases, and noticed that a number of the artists haven’t included links (which was a shame, as there were a couple I wanted to reach out to!). I think it is largely due to the links section difficult to find (it should be midway on the page of the release — along with editing of the artist’s bio).

After receiving the confirmation that digital distribution is a go, I am now going to wait patiently to see if it has been released (CD Baby, then iTunes — then will check out Spotify, Google Play, Amazon…)

 

How about you? Got something to share about digital distribution? (via CD Baby or elsewhere?). You can reach me through the WNE Contact form. ๐Ÿ™‚

The Perfect Podcast

My tick sheet for a podcast that I’d surely subscribe to:

  • Great Content
  • Quality Audio
  • Consistent Audio Levels Within The Episode
  • No Foul Language
  • Consistent Volume Across Different Episodes

 

I’ve found that it is rare that a podcast has all this. And interestingly I haven’t found one that ticks all 5. The reason it is so difficult to get all five is having consistent volume all through out different episodes, and usually episodes go through a bit of an evolution (audio particularly would change).

I’ve arranged my list according to how essential they are in my decision to download episodes more from that podcast.

 

Great Content

Nothing will trump this, even if the Podcast ticks the other four requirements. If the content of the Podcast doesn’t resonate with me — I’m not going to keep on listening to it. I’ve also stopped listening to a Podcast whenever there is anything demeaning/condescending/arrogant said by either the hosts or guests.

 

Quality Audio

I’m quite okay with mobile phone quality, as long as the levels are okay. There’s nothing more frustrating than to get to the part that I am quite engaged in, then having that section cut (or fade) out.

I would be cool with (if it was on video) subtitles or transcripts, to make up for the not-so-good audio.

 

Consistent Audio Levels Within The Episode

It is not often that I am close to volume control while listening to a podcast, so significant volume variations aren’t something I usually put up with:

  • Host volume softer than guest (I want to hear the questions!)
  • Episode introduction (music or narration) significantly louder than the rest of the episode.

 

No Foul Language

Whenever I find something useful to share, I do. And it is better to not have to worry about making a note to the person I’m recommending the podcast to “make sure headphones are on, and only for private listening”.

 

Consistent Volume Across Different Episodes

It is so much easier for me to go through my downloaded podcast list and just pick the episodes I want, play — and not worry about the ones that ‘go together’ (have the same volume level)

The good news is, that this is not so much a deal breaker for me, as I have found a way to work around it:

  • Download episodes
  • Pick the one I’d like to listen to the most (Favourite of the Day)
  • Randomly listen midway each episode, and find the ones that have the same audio levels
  • Save files as playlist (and when naming the file — note audio level required)

 

Interested in hearing my take on your podcast? More than happy to!

Get in touch with me here. ๐Ÿ™‚

 

Why Trust is important

After reading Ann Handley‘s entry about her experience with JetBlue — I had a nagging thought: ‘That was too convenient, was it a set-up?’

That could be what I walked away with..but it wasn’t.

Why?

Because my previous impressions of both have been favourable, and I was able to dismiss this (likely wrong!) thought.

I first came across Ann when she responded to a post mentioning her (it was one of those lists about marketing — and I would have liked to share it with you, as you would have probably wanted her to be your ‘bestie’ after reading her brilliant response).

Which led me to check out her blog posts…find one that was an interesting read…then tweet about it. Of course, Ann being the awesome person that she is (taking time to respond to mentions and comments) — thanked me.

 

 

Now…onto JetBlue

JetBlue‘s decision to be one of the companies supporting Morgan Spurlock so he could make ‘The Greatest Movie Ever Sold‘ was enough. (Haven’t watched it? Morgan’s TED talk might help a bit)

 

Because I trust both sides — the no-so-nice-thought I had was only entertained for but a fleeting moment. ๐Ÿ™‚