Avoiding The Ignore Bin

I’m a firm believer that assumptions can be dangerous.

 

Particularly, assuming someone is interested in what you are offering (ideas, services, products). You wouldn’t do it to your friend, so why do it to someone else?

 

Though I hadn’t been always awesome in this area, I can proudly say, that each end every time (even the painful ones!), I have learned how to improve my approaches (both offline and online).

 

I think that constant learning mindset (reviewing what has happened and finding ways how to improve) has paid off a lot, and helped me avoid the ignore bin when reaching out to ‘Marketing Over Coffee‘ when suggesting a guest.

 

I received a reply from one of the hosts (John Wall)ย  saying that he appreciated me asking (which is a different approach from the majority of pitches they get). And similar to what Simon Sinek shared about approaching ‘asks’ (ask first then catch-up…or add additional information).

 

The upside of asking first is you’ll likely get more information before your pitch! When I received John’s response, it included the kind of guests they’d be keen to have and the kind of guests that aren’t a fit.

 

 

Notes:

  • Yes, I did get John’s blessing to share this entry. ๐Ÿ™‚
  • If you’d like me to send you the structure of the email I sent John, just reach out to me directly.
  • Like me to keep you in mind when I pitch to contacts? Okay. As long as you’ve done your research. Pitch me! ๐Ÿ˜€

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

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Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

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Clients

An extension of my post earlier.

I limit talking about this particular income stream because I intentionally limit the people I serve in this area (I’m happy and their happy too because we both get to spend significant time with each other).

To get the best results:

  • Think of ways you can apply this concept to your brand.
  • Read as many entries as you can! Because one of them might be the trigger you need to unblock your creativity. (Yeah I know, that means it’s not likely that you’ll end up as a client…but that’s okay.)
  • Read the FAQ (even if it is cheeky…its still informative!) — if we end up working together…that’s a quick download. Definitely helpful for me to know if we can bond over other things. (Not a requirement…it just moves you up the list!)
  • Understand that I really do constantly generate ideas. Really! And nothing would make my day more than knowing that they are in good hands.

Then

Decide the arrangement you’d be most comfortable with when you send me a message:

  • Fixed Budget (Spots available: 4)- only for previous clients.
  • Results first then Paymentย (Spots available: 8) – I spend time learning about your brand to find action items (experiments, tests, strategies…) to implement. Then my fee is a percentage (35%) of the results you get. And yes, that means if the result is $180,000 over that period…then my fee is $63,000.

 

Though the first option is decidedly simpler. I give my clients the second option because that way, they already have what they plan to pay for…so I’ll know the client is happy — which means the odds are VERY VERY low for a refund. Less admin stuff to deal with, which means, I can focus on adding more value. ๐Ÿ™‚

 

ย CAUTION:

If you are someone who is only concerned with impressions (fancy website, photo driving aย Maserati GranCabrio — so people would be drawn to you) rather than results (e.g. $72,000 increase sales after 8 months): you are not a fit.

Tempted to try your luck to see if you can ‘game’ the system? Well, no matter how you approach me (by filling up an application form, reaching out directly, or even somehow getting recommended by a current client)…in the end…if you are not a fit, it’ll come out at some point.

Ponder this: Wouldn’t you ratherย  spend all those hours finding someone who is a better fit for you rather than wait for the day that I’ll say: ‘Sorry…I wouldn’t be able to help you’?

Last Update: 01 January 2017


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

The Best Way To Reach Me

As I was having a quick look and update on ‘My Cheeky FAQ’ I realised that it might help if there was a specific entry (and I can’t wait to hear from you if this post indeed helped!) that helps you know how to best send me a message.

 

  • Tumblr – I am on there at least once a fortnight (unless intentionally focusing on completing something and my fan tendencies need to be ‘on hold’ because they are a hindrance rather than a compliment!)
  • YouTube – Though sometimes notifications cross over with Google+ — I still find it a handy playform to send (and receive!) private messages.
  • Google+ – apparently there’s a way to send me messages even if I am not ‘online’ (I’ll get your notifications and that would prompt me to check my messages)
  • Form – This comes in handy if you are on a device that you avoid using to log-in to your various social media accounts. Even if you don’t put your email address, as long as you give me your Tumblr / YouTube / Google+ handle, and I can chase you up there.

 

 

What you’ll need in your message:

  • your email address!
  • How I can help you. (Really. Tell me! Don’t worry about sounding all ‘sales-ey’. Because the sooner I find out how I can add value to you, the sooner I am able to generate ideas! It’s as easy as completing this statement: ‘Leigh, I want _____ to happen. Can you help?’ If there are multiple items, take some time to consider what is most important for you to achieve. Whether it be finding someone who is equally smitten by BrainDead, or needing creative juice to improve your interactions with people you serve.)
  • If you have references (such as my tweet or a post), it would help a LOT if you include it too!

 

 

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

Being You

Though Brad Montague might skip an episode from one of his favourite podcasts just because it has him in it, I certainly have a different view!

Do you wonder too if there is nothing to learn from you? That’s the challenge isn’t it? To be able to see yourselves as your biggest fans see you.

The trick I’ve been attempting to teach my brain is this scenario: If I were advising someone who was in my situation, would I be as tough on them? Or would I be more encouraging.

That (silly?) perspective change, helps a lot when I find out (or get reminded!) when something didn’t turn out as I hoped.

 

Just like Brad said in his Creative Mornings talk: “Huggers gotta hug” ๐Ÿ™‚

 

Hoping to be more of a hugger than a hater? I’d love to get a chance to cheer you on!

 

 

 


 

Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

Jeff

This exchange:

HB: Is there a succession plan?

JB: Yeah, there is a succession plan for me, and for all of our senior executives.

HB: There is somebody who would take over?

JB: Yes, absolutely.

HB: Who?

JB: Secret.

 

๐Ÿ™‚

 

Just a reminder that how someone came across before…could be different. Maybe it’s the medium!

 

What are your favouriteย Jeff Bezos videos and articles?

 

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

The 1% Improvement Strategy

Yep, change is difficult (and sometimes painful)! So why not deal with the difficulty (erm…pain) in a way that is less confronting (okay veer your eyes away from the immense clutter from your desk)?

This is a video that no matter how cheesy it came across (it was the green screen graphics for me), I didn’t mind sharing it because it was where I first discovered the one percent principle. The idea was to just do enough to progress 1%.

To the ‘past me’, it was mind-blowing. Something I could manage without getting too overwhelmed and end up retreating to something that would ease the ‘pain’ of going through the action (like…say…finding 20 people to send encouraging notes to…or watch a film that has been on my ‘to-watch’ list).

Come on! One percent right? Easy peasy!

Oh…looking for something to ‘remind’ me to progress? Yeah…yeah…you can send me a message and ask if I’ve finished my current laundry pile (I line-dry, so it’s sometimes so easy to put it off if there is a chance of rain!). ๐Ÿ™‚

What’s awesome about getting to your goal (even if it’s going to be clearing your laundry pile like me), is it’ll find it’s way to other aspects of your life (even in your business). There’s a section in one of the episodes of ‘The Unmistakable Creative’ when the guest mentions this effect (if I don’t have the link up to the episode by the time you read this…you are more than welcome to give me a yell).

What is it for you?

 

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Recommendations and Introductions: Just Go For It!

If you are sitting there staring at your screen unsure whether to press send, here is how I structured a guest recommendation (For Catherine Hoke from Defy Ventures) for the popular business podcast Entrepreneur On Fire:

  • Step 1: Asked Cat if she wouldn’t mind me sending a recommendation to one of the podcasts I listen to.

I wasn’t particular at this point, as I hadn’t asked John yet —- and the upside was: in case John declined, I could have been able to keep looking for another podcast to recommend Cat)

  • Step 2: After I got Cat’s okay, I sent John a short email
  • Step 3: Upon receiving a reply from John requesting for an email Intro — I wrote up a draft to send Cat to comment on what I wrote.
  • Step 4: Sent John the pitch after getting the okay from Cat

 

Sure John!

First off, I’ve never met Catherine, and our only contact has been through email (I sent her a note — which she appreciated, and that was our first contact). I did mention about putting her forward as a guest for EOF, and she said yes.

Her email is: [redacted for privacy] (I have cc-ed her in the email as well)
Some topics that would make her a memorable guest in EOF:

  • When introducing her to Fire Nation you can use the words: “What if you were known for the worst thing you’ve ever did?”
  • Sports background (she was on the wrestling team) – which links up well with what she does with Defy.
  • She used to be a VC, and how she left that life for her ‘Aha Moment’ (giving inmates a better chance once they have served their sentences — by offering to teach them a way to run businesses.).
  • How she ended up visiting her first prison (and how it changed her previous perception about those who are in the prison system)
  • Her ability to raise support for Defy financially (not sure if it was one of Catherine’s talks or an article about Defy — that it is all privately funded). And her general ability to get other organisations involved as well.
  • Her courage (How she was able to dust herself-off after taking a fall — The events between PEP and starting ‘Defy Ventures’)

Here’s a video I found on YouTube that has good quality (no need to turn up the volume that much), and features Catherine giving a talk about herself and her journey.
– Leigh

 

  • Step 5: Just get out of the way! ๐Ÿ™‚

 

As with any recommendation, the hope is for things to turn out as best it can. And this was no different! I was at the edge of my seat while listening to the episode for the first time (tension level: equivalent to when I watch those heart stopping scenes from Homeland).

 

 

Thankfully all went well (Whew!). So well that John and Cat gave me the go ahead to share my involvement with their introduction. ๐Ÿ™‚

 

 

 

Keen to hear about how you structure your recommendations and introductions!

 

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

Metrics That Matter

It’s easy to get distracted by information that isn’t going to help you decide if your strategy is working. One such category is things beyond your control.

For example, you can’t control how many sales you’ll get in that month — but you can control the number of people you approach.

In one of her webinars Jaime Tardy breaks down the process to reach your sales goals:

  • Decide how many clients you need for that month.
  • Look back on your past interactions to see how many pitches you needed to do before your get a client
  • Find out how many people you approached before you found a prospect.

 

For me, the one metric I’m making sure that I focus on is the number of people who found value in what I’ve shared with them. Just like for the 10,000 Notes of Encouragement Project — the question I focus on is: ‘How can I encourage this person today?’; not: ‘If I send this person an encouraging note, would he help me reach my fundraising goal?’

 

I like when Marcus Sheridan talked about how Effective sales isn’t about coercion or convincing, It’s about identifying where we can have the greatest impact.

 

What are the metrics that matter to you?

 

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

When what they say about you isn’t true

Just translate it as: ‘Our way of thinking is toxic to yours, so stay back!’

 

So when someone tells you…

  • You can’t write.
  • You can’t coach
  • That’s not a good business idea
  • You don’t know anything about sales

 

Remind yourself…

 

And…keep as much distance away from that person! ๐Ÿ™‚

 

Are there more I should have added to the list? (Do Tell!!!)

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚

 

How you can inspire someone through rejection

Just focus on the possibilities.

Similarly to what Seth wrote to one of the 342 people who didn’t make it to his six month alternative MBA:

 

“The good news, and I hope you think itโ€™s good news, is that you donโ€™t need me. As I said before, I have no magic wand, no secret recipe. Your decision to just make it happen, to push forward, to changeโ€ฆ that was the hard part.

Go. Do that. Blow them away. I fully expect it will happen.”

 

I think of the last time I felt gut punched (not that I have..really experience it…) after I didn’t get the result I hoped…

…and thought that if I can just find ways to avoid having another person feel the same way I did, I’d do it. A small start is to be extra mindful in any of my interactions with others (and maybe take that extra minute to shift the conversation more positively).

More delicious stuff:

 

Do you have a memorable note (positive or negative) that just gives you energy to go after your goals to make your vision for your life happen?

 


 

First time visiting? It’ll be great if you head here after reading. ๐Ÿ™‚