Avoiding The Ignore Bin

I’m a firm believer that assumptions can be dangerous.

 

Particularly, assuming someone is interested in what you are offering (ideas, services, products). You wouldn’t do it to your friend, so why do it to someone else?

 

Though I hadn’t been always awesome in this area, I can proudly say, that each end every time (even the painful ones!), I have learned how to improve my approaches (both offline and online).

 

I think that constant learning mindset (reviewing what has happened and finding ways how to improve) has paid off a lot, and helped me avoid the ignore bin when reaching out to ‘Marketing Over Coffee‘ when suggesting a guest.

 

I received a reply from one of the hosts (John Wall)  saying that he appreciated me asking (which is a different approach from the majority of pitches they get). And similar to what Simon Sinek shared about approaching ‘asks’ (ask first then catch-up…or add additional information).

 

The upside of asking first is you’ll likely get more information before your pitch! When I received John’s response, it included the kind of guests they’d be keen to have and the kind of guests that aren’t a fit.

 

 

Notes:

  • Yes, I did get John’s blessing to share this entry. 🙂
  • If you’d like me to send you the structure of the email I sent John, just reach out to me directly.
  • Like me to keep you in mind when I pitch to contacts? Okay. As long as you’ve done your research. Pitch me! 😀

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

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Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

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Clients

An extension of my post earlier.

I limit talking about this particular income stream because I intentionally limit the people I serve in this area (I’m happy and their happy too because we both get to spend significant time with each other).

To get the best results:

  • Think of ways you can apply this concept to your brand.
  • Read as many entries as you can! Because one of them might be the trigger you need to unblock your creativity. (Yeah I know, that means it’s not likely that you’ll end up as a client…but that’s okay.)
  • Read the FAQ (even if it is cheeky…its still informative!) — if we end up working together…that’s a quick download. Definitely helpful for me to know if we can bond over other things. (Not a requirement…it just moves you up the list!)
  • Understand that I really do constantly generate ideas. Really! And nothing would make my day more than knowing that they are in good hands.

Then

Decide the arrangement you’d be most comfortable with when you send me a message:

  • Fixed Budget (Spots available: 4)- only for previous clients.
  • Results first then Payment (Spots available: 8) – I spend time learning about your brand to find action items (experiments, tests, strategies…) to implement. Then my fee is a percentage (35%) of the results you get. And yes, that means if the result is $180,000 over that period…then my fee is $63,000.

 

Though the first option is decidedly simpler. I give my clients the second option because that way, they already have what they plan to pay for…so I’ll know the client is happy — which means the odds are VERY VERY low for a refund. Less admin stuff to deal with, which means, I can focus on adding more value. 🙂

 

 CAUTION:

If you are someone who is only concerned with impressions (fancy website, photo driving a Maserati GranCabrio — so people would be drawn to you) rather than results (e.g. $72,000 increase sales after 8 months): you are not a fit.

Tempted to try your luck to see if you can ‘game’ the system? Well, no matter how you approach me (by filling up an application form, reaching out directly, or even somehow getting recommended by a current client)…in the end…if you are not a fit, it’ll come out at some point.

Ponder this: Wouldn’t you rather  spend all those hours finding someone who is a better fit for you rather than wait for the day that I’ll say: ‘Sorry…I wouldn’t be able to help you’?

Last Update: 01 January 2017


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

The Best Way To Reach Me

As I was having a quick look and update on ‘My Cheeky FAQ’ I realised that it might help if there was a specific entry (and I can’t wait to hear from you if this post indeed helped!) that helps you know how to best send me a message.

 

  • Tumblr – I am on there at least once a fortnight (unless intentionally focusing on completing something and my fan tendencies need to be ‘on hold’ because they are a hindrance rather than a compliment!)
  • YouTube – Though sometimes notifications cross over with Google+ — I still find it a handy playform to send (and receive!) private messages.
  • Google+ – apparently there’s a way to send me messages even if I am not ‘online’ (I’ll get your notifications and that would prompt me to check my messages)
  • Form – This comes in handy if you are on a device that you avoid using to log-in to your various social media accounts. Even if you don’t put your email address, as long as you give me your Tumblr / YouTube / Google+ handle, and I can chase you up there.

 

 

What you’ll need in your message:

  • your email address!
  • How I can help you. (Really. Tell me! Don’t worry about sounding all ‘sales-ey’. Because the sooner I find out how I can add value to you, the sooner I am able to generate ideas! It’s as easy as completing this statement: ‘Leigh, I want _____ to happen. Can you help?’ If there are multiple items, take some time to consider what is most important for you to achieve. Whether it be finding someone who is equally smitten by BrainDead, or needing creative juice to improve your interactions with people you serve.)
  • If you have references (such as my tweet or a post), it would help a LOT if you include it too!

 

 

 

 


Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

First time visiting? It’ll be great if you head here after reading. 🙂

 

Comments: You’ll have to reach out to me via Google+ (click on the hangout button), Youtube (when you’re logged in, and on this page, a ‘message’ button would pop up), or Tumblr (visit any one of my pages, and there would be a button that would make a new window pop-up for you to send me a message) to let me know that you are keen on posting a comment. At the moment, WordPress has this weird comment system that uses cookies from other sites, so until they fix it that only cookies come from within the domain…I am unable to view new comments when they come in.

How I Get Paid

One thing I’m constantly asked about is: “How Do you Get Paid?”. Though it is from different perspectives.

So one way I get paid that isn’t information that is available easily is (The Cheeky FAQ page has some links) how I am paid when I make music.

Here it is:
•    If Someone gives the album a forever home
•    Each Track Played in platforms
•    Each time someone uses my music in their Youtube video.

Content ID - Confirmed - 2016-03-22

 

 

The list of distributors (for purchase and streaming)…are here.

Though if you’d ask me which ones I’d prefer…I’d pick CD Baby for purchases, and Deezer for streaming.

More on Why:

  • CD Baby – I get instant sales figures (for platforms like iTunes, it might take a month for a purchase to show up)
  • Google Play – I get 40% of the sale (either by track or by album purchase)
  • Deezer – They pay $0.01105478 per track streamed (So every 100,000 plays I get $1,105.48) the highest paying streaming platform to date.
  • Spotify – They pay $0.00163800 per track streamed (So every 100,000 plays I get $163.80) from the history I noticed a fluctuation of the payouts (sometimes as low as $0.00054600 — which is $54.60 every 100,000 plays)
  • Google Locker – They pay $ 0.00011466 per track streamed (So every 100,000 plays I get $11.47) – from the history I noticed a fluctuation of the payouts ($0.00012103 and 0.00011830)
  • Youtube – If someone uses one of my songs in their videos (no matter where they got the audio)…and I’d get a cut of any revenue earned (when I did a test…with one of my tracks….I noticed this note from Youtube: “Ads may appear on your video due to the presence of this song. Removing this song may remove ads from your video, and may allow you to monetize the video if eligible”.)
    More on Song Eraser here: https://support.google.com/youtube/?p=song-eraser
  • Direct Payment – If a creator/listener found huge value in any of the tracks, and would like to say thanks (i.e. I gave them a go ahead to use the song in their video or presentation…and as a result they are convinced that the music played a big role…and would like to give a financial equivalent of the value they received) I’ll arrange a specific link for them to checkout through Paypal (similar to my appreciation links).

 

Content ID - Confirmed - 2016-03-22 - Copyright Notice

 

 

Will keep the stats updated as soon as more starts to come in! (and if you’d like to help out with the testing of platforms…I can let you know which ones I don’t have any data yet…and you can make your purchase or stream from there!)

 

 

 

Are you in the process of gathering your sales data? I’d love to get a chance to cheer you on!

 

Entry Last Updated: 24 February 2017

 


 

Did this post spark something that you’d like to talk about more? Go for it! Send me a quick note so I can learn about your bumpy (yet exciting!) adventures.

Wait…

Was it was an action!?

Better do that first before sending me that note!

 

First time visiting? It’ll be great if you head here after reading. 🙂

 

Metrics That Matter

It’s easy to get distracted by information that isn’t going to help you decide if your strategy is working. One such category is things beyond your control.

For example, you can’t control how many sales you’ll get in that month — but you can control the number of people you approach.

In one of her webinars Jaime Tardy breaks down the process to reach your sales goals:

  • Decide how many clients you need for that month.
  • Look back on your past interactions to see how many pitches you needed to do before your get a client
  • Find out how many people you approached before you found a prospect.

 

For me, the one metric I’m making sure that I focus on is the number of people who found value in what I’ve shared with them. Just like for the 10,000 Notes of Encouragement Project — the question I focus on is: ‘How can I encourage this person today?’; not: ‘If I send this person an encouraging note, would he help me reach my fundraising goal?’

 

I like when Marcus Sheridan talked about how Effective sales isn’t about coercion or convincing, It’s about identifying where we can have the greatest impact.

 

What are the metrics that matter to you?

 

 


 

First time visiting? It’ll be great if you head here after reading. 🙂

 

Guess What I Bought?

“Everyone wants to buy, but no one wants to be sold to.”

I’ve come across this concept before (though that specific phrase may have come from Philip Hesketh’s book —- which I am in the process of re-rereading…just to find that phrase!), thought it was only until I came across this webinar that I understood. Specifically once it hit 7:08 and there was the example of our most likely reply upon entering a store, if we are approached by a salesperson and asked: ‘May I help you?’

 

I got so excited about my discovery that I was keen on reaching out to any of my contacts who were going to be in a similar situation that week. Why? Because I wanted to let them test out some of my ideas — then hear about the kind of responses they got.

 

 

Do you have a memorable encounter while shopping? How did your conversation go? (And do you keep returning to that same shop?) Looking forward to hear your stories! 🙂

 

 

 


 

First time visiting? It’ll be great if you head here after reading. 🙂